You can't repair macs easily, but they last long enough for that to not be an issue. and honestly, the apple care experience is ideal for most people.
I do hope then that they stick to the tech-enthusiast market perfecting Linux-friendly laptops. The laptop market hasn't learned from framework's success, so I was hoping at the wake of the neo's success, someone could prove a similar quality laptop is possible by a non-apple company, keeping the competition alive.
My biggest concern for them is, one of these bigger laptop makers panic because of losses from the neo, and takes over framework.
Then you get the nerds that get Apple because "I know this, it is UNIX!", when in reality what they wanted was GNU/Linux, and then complain all the time it isn't, because they skipped the class where UNIX, POSIX and all differences throught history were explained.
It looks like theyre selling more laptops than they expected to, not less.
Their laptops are niche, but that niche seems to be growing quite nicely. There's a big cultural wave of frustration with Big Tech companies and their rent-seeking practices, and Framework is doing a good job of riding this wave.
Your concern about their being bought out is unfounded. They're not a publicly traded company and dont need to sell equity to anyone if they dont want to.
Sure, they could have thought it'd only sell a tiny number of units, but if they thought that, they wouldnt have launched the product.
Im happy for them
My ASUS 1215B survived from 2009 up to 2024, with multiple Ubuntu LTS updates, HDD replaced with SDD and eventually maxed out to 8 GB.
IF Dell, Asus, Lenovo et all started selling on regular computer stores what is only available to computer nerds on their online stores, this would be much more noticeable.
As it is, normies walk into a store and get to chose between Windows, macOS, Chromebooks, iPad Pro or Android DEX/HyperOS Workstation/....
The last thread on framework was disappointing in how many said "oh, if it just had X I'd totally buy it" who probably all use Mac's with it's basic configuration.
Framework isn't as mass market as your typical laptop competitors. You can make an assumption a purchaser of framework is tech minded / informed shopper.
You can also see their prebuilt option is Windows only.
When going DIY, adding Windows is between $225 and $339 depending on edition.
Most informed shoppers and techheads also know you can go to key selling websites and get completely legal and working Windows keys for <$20.
Why would people volunteer to pay 1000% more?
get completely legal and working Windows keys for <$20
You cannot. The fact that a $20 key may activate Windows doesn't make the installation legal, Windows is still pirated. And you can pirate it $20 cheaper.The last few I've seen on G2A were phished/stolen bizspark or similar accounts and bulk "reclaimed". I would imagine most keyshops are similar.
Not to pooh-pooh their success! Just my initial reaction to this headline was that it's a bit misleading/silly.