> Japan has been fighting a brutal losing battle against its demographic clock for decades. With one of the oldest populations on the planet and entire regions turning into ghost towns (Kochi barely scrapes 650,000 inhabitants and continues to decline), the state has tried everything: from tax-funded blind date events to massive awareness campaigns. This new approach of directly paying for digital memberships exposes the immense level of government desperation to reactivate births before the system collapses due to a lack of a young workforce.