Who is "we"?

Why would I want to give AI companies, already a very closed club of 2-3 big players, the keys to the web?

Why would I trust them to show this info in their results over their sponsored results?

Why should the use have to actively work (ask questions to get it out of the LLM step by step) to learn about my product or services? What if they don't know what they should be asking about?