Seems like a weird article though, with some inaccuracy in key data:
> The company is in fact relatively small and losing money.
Whereas it's widely reported to be profitable:
https://www.reuters.com/business/finance/spacex-generated-ab...
(many reports of that same info around)
The article also contradicts itself later on:
> SpaceX’s rocket-launch and satellite-internet businesses are enormously profitable near-monopolies.
Was this article just AI generated spam? :(
So there’s nothing contradictory about it.
In the second paragraph:
> SpaceX’s annual revenue last year was less than $20 billion, and it lost nearly $5 billion, according to a new report from The Information, mostly because of xAI’s huge capital costs.
It's edge computing. Obsoletes the round trip for ground based AI crunch and power draw, cooling.
He claims loyalty with long-term holders who trust him (read:less nagging and more license). I suspect it's also more convenient for his IR team to avoid worthless meetings with super shareholders.
If you want actual reason, it's because he uses it as a money battery, i.e. funding xAI and SPACE DATA CENTERS.