They don't care about your headcount, but you do use more service.
The question is rather whether a single type of subscription license makes sense (e.g. when AI burns through more resources than the average human, should the subscription go up for everybody? - as a human I would be pissed to subsidise heavy AI usage by other users).
E.g. there should probably be special 'AI licenses' similar to how some products have special 'CI licenses'.