Artemis is not motivated by the profit motive but by scientific value, mogging other countries, and other non-material values. And yeah, it transfers money from the taxpayer to many private organizations that can in turn kick back some to politicians to keep the money going. Something like that.
The moon landing is a much more difficult mission than just circling around the moon and I'd argue that we don't have a realistic plan for the landing right now.
Please don't normalize this terminology.
"We Have Learned Nothing About Amplifying Morons"[0]
0. https://www.404media.co/we-have-learned-nothing-about-amplif...
That should remove your confusion.
The value of putting people on the moon was almost 100% nationalist, driven by the Cold War and subsequent Space Race.
> If we did not find anything valuable, then why are we going back to circle it and stuff?
The value of nationalist stunts has gone up again.
Very expensive, lots of risk, very little return.
It doesn't mean we shouldn't do it for the science discoveries, but there is a lot of opposition for why we shouldn't be spending the money on moon missions. The unfortunate part is that it doesn't mean that money goes to better use if we don't spend it on moon projects.