> While support for net zero remains strong among voters, with more than 60% in favour of climate action, experts warn that the same techniques that won the Brexit referendum for the Leave camp – despite it being the underdog to begin with – are now being brought to bear on the climate.

...

> They think it’s an easy target, it’s easy politics, and they’re presenting [scrapping the policies] to people as a panacea.”

I think this is a mistaken analysis. They're not attacking net zero because it's good politics they're attacking net zero because it's liked by the public and hated by their funders.

They're part of the campaign trying to convince people to abandon things that are broadly popular.

I don't see any reason to give in to their "populist" framing of themselves. They're spending a lot of money to change people's minds.