I don't want ad tech and surveillance capitalism, I don't tolerate services with unskippable ads. Regular TV commercials are skippable with a DVR, which is critical. It's tech companies that turned advertising from sometimes helpful/usually annoying into unacceptable.
There's a game of one-upsmanship here to express the least possible tolerance for advertising in general, which I don't get. It's not a cancer on society, it's a necessary thing that's gotten dumb and out of hand.
I also wonder how the world would change if we made targeted advertising illegal. One can dream...