One day, some spambot hit the site and started searching for terms like "mesothelioma". Adsense would see that page with "mesothelioma" in the sidebar, query for it, and served up the ambulance chaser's paid ads, even though there obviously were no matching results.
I didn't realize this was happening for several weeks since this low volume site was earning very little and I never even hit the minimum withdrawal limit. Suddenly I was earning $50 - $100 - per day. This lasted for a few weeks but before I could transfer the earnings, Google locked the AdSense account due to abuse. It might surprise you, but Google support was not helpful and after a series of reviews, they permanently shut down Adsense for this site.
Therefore, I also turned off Google Adsense for my websites.
Anyway, I noticed I could make a couple dollars a week. So I had my friends sit there and spam load the site. Made about 80$ until Google banned me (my mom) for life from Adsense
But I think I need to correct you -- what you and I did wasn't dumb at all. It was quite innovative for our pre-teen brains. This was my first exposure to running a business and setting up a team and thinking like an entrepreneur. Just imagine all the ice cream and Pokémon cards we could have bought if it had worked...
https://support.google.com/adsense/answer/48182?hl=en#zippy=...
OP isn't the good guy in this story. Them breaking a very basic, clearly worded rule assisted in fraud. Of course they deserve to be banned from the network if they can't even follow that rule.
Also all the other people in this story complaining about their rates falling off a cliff can blame people like OP who place ads in places they shouldn't leading to low quality traffic. No one wants to buy network ads if they have quality anymore.
https://missionlocal.org/2026/04/saikat-chakrabarti-sf-campa...
I also get bombarded by anti-Saikat ads, most from "Abundant Future", which appears to be a PAC funded by Garry Tan and the Ripple guy. the ads loudly proclaim that AOC tweeted once that one of Saikat's tweets is divisive, and that Saikat is a millionaire. This coming from two guys who control a huge pile of money in San Francisco.
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If you run a website that serves ads, whitelist it in your adblocker so you can see what your own damned site looks like to people who are still rawdogging the world wide web.
Pretty strong selection bias there. And no way to know how many potential viewers avoided them after the first ad read.
My wife never returned to work, we had kids and she has stayed at home with them. As such the ad has stayed up. Last I checked though it is bringing in something like $36 a month despite traffic being higher than ever. I get a payout from Google every couple months.
I'm considering taking it down just because the payoff is so low. It's honestly barely breaking even with the added expense of complicating my taxes.
Despite increasing visitors I was getting less and less income from the adverts, so I too chose to disable them.
I knew it was coming, because even ten years ago I was running an adblocker for myself, but it was still a surprise how quickly it came about for the average Joe.
People are using AI as a search engine.
https://www.semrush.com/blog/ai-search-seo-traffic-study/
https://searchengineland.com/how-googles-ai-overviews-are-ac...
It has been down since the COVID boom for obvious reasons, and then it has gone even more.. Google needing the billions to put into the AI burner is just and unfortunate coincidence..
As staunchly anti-advertising, I wouldn't include advertising on anything I publish personally, but then I also don't publish anything, so I have no pressure to change my stance. I think I've convinced myself that my opinion doesn't matter to those who may be able to earn a decent stream from advertising (as much as I dislike that, and as much as I dislike my opinion being value-less).
The problem is the vector for tracking and for installing malware on users' browsers. I'd actually love to be notified when interesting products are available - but I block ads out of the defensive stance that the advertising industry pushed many people into.
But then it got so bad that people started using ad blockers long ago, and they got rid of this mess. Later, companies slowly started moving away from Internet advertising in general, and when the mobile and smartphone market started to take off, all the money flowed into that world instead. If you look at the way ads work in the mobile industry, even today, they are full of junk and incentivize users to install apps and perform specific actions. There is an equal amount of junk and misleading content in mobile ads today, like there used to be in Internet ads more than a decade ago. But right now, we are at that point. Mobile ads will also start getting muted one way or the other, and there will be huge incentive and opportunity sitting on top of that right there.
To add to this specific article, though, I would say it would have hardly made a difference anyway for the author in 2025.
Advertising direct on sites is still very valuable.
If everyone used 100% effective ad blockers, Alphabet (minus GCP) and Meta would not exist, and nor would the very large number of free-as-in-beer services that make up a large part of what makes the internet useful to people.
Sounds incredible. How do we make this paradise happen?
That stuff doesn't depend on Alphabet and Meta specifically. It depends on ads. No ads = no that stuff. Are you happy for it to all disappear?
Whatever replaced them could hardly be worse than the shit we currently have. I refuse to believe we live in a global maximum.
Nowadays it will be a miracle if it passes of US$800 a month.
I think the shift to a more localised audience (NZ), diversion of ad spend to large social networks are responsible. Our traffic is similar in volume but nowhere near as "valuable" apparently.
Ethical Ads: https://www.ethicalads.io/
She made me take all of my Adsense ads down immediately for the rest of the month and the first couple weeks of the next until we received our first Adsense check.
Then, and only then, did she let me put the ads back up. That first check bought us a freezer. The next paid our rent.
Those were fun times: $50 CPM was not usual 2004-2005.
Since then I've become anti-ad and haven't had any for years. I am sorry for my embarrassing lapse in judgment. :)
It's interesting, not unexpected and not un-understandable, that your opinion started changing as the dollar value decreased. I greatly dislike what this says about the effect of money on the human psyche. It's as old as time, but this hack hasn't been patched and I don't think it can be: Humans will sell their souls for a price.
I forgive you for your lapse in judgement. You are human after all - not intended as an insult ;)
I "don't forgive you" for considering this a lapse in judgment, because you still have some things to learn. (I'm kidding of course. All of this framing is rather silly.)
beej was doing what was best for them at the time. There were no victims. beej sold a service to an enterprise until it didn't make sense anymore.
Moralizing something that happened 20 years ago is wild. It literally does not matter. beej didn't kill anyone, didn't ruin their self esteem, didn't steal. This is not "soul selling".
Money isn't evil. Working for money and selling for money are not evil. You're going to have to do a whole lot more to meet that threshold for most people.
We should stop casting stones at people unless they're really assholes. This is nothing.
> I am sorry for my embarrassing lapse in judgment. :)
But I do agree with the point you're making.
Like me becoming anti-my-girlfriend after she dumped me
If the benefit outweighs the drawbacks, you say yes, and when the benefits evaporate leaving only the drawbacks, it's a no.
There's a law of conservation (or growth, really) of ad impressions.
And then those of us who ad-block everything now will run local LLMs if only to take the input of the cloud LLM and remove anything that seems like an ad or mentions specific brands.
Though in the long run I think we'll all get along fine with local LLMs in the first place and all the money being dumped into frontier models while useful in pushing the state of the art will effectively have been lit on fire in terms of generating long-term returns.
There are only two OS options for phones and computers for 99+% of people and it will be trivially easy to restrict local models on them.
(The workspace does not disallow adblocker extensions.)
The classic value prop for ads has been so badly destroyed by bad curation and content invasiveness that the basis value of that attention has dropped trough the floor. The growing prevalence of ad blocking is only a symptom of that.
This has become bad enough it even invades special interest nonprofit rags like the AAA, American Legion, and USPSA newsletters, for example.
Anyone know what these might be offhand? I think federal trademark law may sting more if used commercially. But what else could he be referring to?
interesting that someone looking to make some (modest) money with AdSense is blocking ads...
The three problems I see are:
1. People who imagine content moderation prohibitions would be a utopia.
2. People who imagine content moderation should be perfect (of course by which I mean there own practical, acknowledged imperfect measure. Because even if everyone is pro-practicality, if they are pro-practicality in different ways, we still get an impossible demand.)
3. This major problem/disconnect I just don't ever see discussed:
(This would solve harms in a way that the false dichotomy of (1) and (2) do not.)
a) If a company is actively promoting some content over others, for any reason (a free speech exercise, that allows for many motives here), they should be held to a MUCH higher standard for their active choices, vs. neutral providers, with regard to harms.
b) If a company is selectively financially underwriting content creation, i.e paying for content by any metric (again, a free speech exercise, that allows for many motives), they should be held to be a MUCH higher standard, for their financed/rewarded content, vs. content it sources without financial incentive, with regard to harms.
Host harbor protections should be for content made available on a neutral content producer, consumer search/selection basis.
As soon as a company is injecting their own free speech choices (by preferentially selecting content for users, or paying for selected content), much higher responsibilities should be applied.
A neutral content site can still make money many ways. Advertising still works. Pay for content on an even basis, but providing only organic (user driven) discovery, etc. One such a neutral utility basis, safe harbor protection regarding content (assuming some reasonable means of responding to reports of harmful material), makes sense.
Safe harbors do not make sense for services who use their free speech freedoms to actively direct users to service preferred content, or actively financing service preferred content. Independent of preferred (i.e. the responsibility that is applied, should continue to be neutral itself. The nature of the companies free speech choices should not be the issue.)
Imposed selection, selective production => speech => responsibility.
Almost all the systematic harms by major content/social sites, can be traced to perverse incentives actively pursued by the site. This rule should apply: Active Choices => Responsibility for Choices. Vs. Neutrality => Responsible Safe Harbor.
This isn't a polemic against opinionated or hands-on content moderators. We need them. We need to allow them, so we have those rights to. It is a polemic against de-linking free speech utilization, from free speech responsibility. And especially against de-linking that ethical balance at scale.
Using ad blockers is unethical. No one who uses one (probably 99% of people on HN) wants to hear this, but the conclusion is inescapable really.
You may commence your downvoting.
ETA: Why do I claim it's unethical? Every ad-supported page is an implicit contract: If you want the good stuff on this page, you need to pay for that by giving some of your attention to <these shitty ads that we all probably hate>. Nothing more. If the trade-off isn't worth it to you, that's fine: you have the right, and the ability, to reject it -- to cease interacting with the site at all. OTOH, using an ad blocker to access the site without "paying" (with your attention) is violating the contract in the same way that hacking a parking meter downtown to park your car for free is. Running websites isn't free, and even if it was, it's the site owner's prerogative whether and how much ad-attention to "charge". If the fundamental idea of capitalism is sound (and perhaps it isn't -- but then let's discuss that), exorbitant ad burdens attached to desirable content will eventually be outcompeted by other sites offering similar content for free with fewer ads, or for actual cash.
There's a more self-serving argument, too: If everyone used 100% effective ad blockers, Alphabet (minus GCP) and Meta would not exist, and nor would the very large number of free-as-in-beer services that make up a large part of what makes the internet useful to people. Using ad blockers is only "sustainable" in the same way that mafia protection rackets are "sustainable" -- by being a sufficiently small drain on the rest of society.
All other arguments are moot in the shadow of this. However, if you're talking about how a media company can stay afloat without advertising, then you're getting very much closer to ethical arguments. I currently just point to the first paragraph in such an argument.
The advertising industry needs to sort out its inability to appropriately and safely scale before any ethical arguments are able to put roots down.
BTW I've added an ETA to my original post with my reasons.
In the past there was no ethical issue nor contractual issue with going to the bathroom during a network commercial break, no ethical issue with skipping multi page magazine ads. We were free to change the radio channel during ad breaks.
My parents would often mute the tv in commercial breaks and talk.
* A website serves me a page with a place to put ads on it.
* I reject their offer to serve me ads.
* The site has the option of deciding not to serve me any more content, typically by showing me an anti-ad-blocker popup. If they continue to serve me, they've agreed to my proposed contract alterations.
* If they choose not to serve me, I can decide to accept their final offer (by disabling my ad-blocker) or reject it (by closing the tab).
What on earth makes you think that the negotiation ends with the initial offer? That's not how bargaining works. This isn't some Soviet-style take-it-or-leave-it scenario.
If not, at what point during your milk purchase does the negotiation step that you hold to be important for capitalism take place?
I put it to you that take-it-or-leave-it-ness is orthogonal to the capitalism-socialism axis, and that the take-it-or-leave-it nature of viewing an ad-supported website is no more socialist (and no more alarming) than buying milk.
Regarding "negotiation":
> * The site has the option of deciding not to serve me any more content, typically by showing me an anti-ad-blocker popup.
Are you indeed claiming that today's ad blockers operate by explicitly rejecting a request sent from the main site as part of some standard ad negotiation protocol? Because if so, I would agree that this amounts to a negotiation with the website as you say.
But this would certainly be news to me. It must be a recent change, since for most of my life, ads have simply been hyperlinked images/objects/videos/IFrames, or sometimes inline text generated server-side or on the client using JS, and the only mechanisms available to implement ad blocking were implicit, and based on subterfuge: By preventing fetching of that content in the first place (in a variety of ways), or by fetching it but then hiding/obscuring the result in some way. None of which amount to "negotiation", obviously.
No. You can ask. They'll say no, almost surely, unless you're talking to the manager about something that's about to expire and then anything goes. But you can ask. Your idealized scenario is where the initial, and only, offer is "see this with ads or don't see it" with no room for negotiation.
> Are you indeed claiming that today's ad blockers operate by explicitly rejecting a request sent from the main site as part of some standard ad negotiation protocol?
As far as it's possible to express this arrangement in HTML, yes, of course. The page gives your client a document describing which resources it may wish to fetch, among other things. It's not expected that you'll fetch all of them. You may already have the cached data. A resource may be of a type your client doesn't know how to render. It may be in a tag your client doesn't know how to process. It may include executable code that your client might be configured to execute or not to execute. It may have several media types for scenarios that don't apply to you, such as for printing or working with a screen reader for people with visual impairments, and those media types may refer to resources that your client won't fetch because they're not relevant to you. 100% of those decisions can be made by your client. It's not obligated to execute your JavaScript, even if it has Bitcoin mining code and you lose out on the would-be cryptocurrency that my browser chooses not to mine for you. It's not obligated to use your fonts, or figure out how to display your odd graphics format, or render your PDF, or load your Java applet, etc.
And thus with ads. Your web page says "here's an image tag for you to display an ad", or more likely, "here's a ball of malware for you to execute that also displays an ad". There's no legal or moral or technical scenario where my client is obligated to choose to display or execute it, simply because your site told me how to do it if I chose to participate.
When every other site on the Internet seemed to have banner ads, the moral quandary was whether I wanted free money or not. That was an easy decision.