A Retired Clown is challenging CEO Chris Kempczewski to eat a whole Big Mac on camera within 5 days — or resign.

It sounds absurd.

Gaming executives who've never played their own games. Fast food CEOs who call burgers "products" and take cautious nibbles off-screen. There's a pattern: consumer products companies increasingly run by people optimized for capital allocation, not for the thing the customer actually buys.

Sometimes corporate accountability doesn't require a regulator. Sometimes it just requires someone to notice that the emperor isn't eating his own food — and say so with a countdown timer.

this seems to be a reference to ron mcdonald, the clown mcdonald's has retired silently some years ago. my theory is that they retired him because of the terrifier movies.