1) Denial "Apple would never give Trump a golden trophy!"

2) Anger "We have to consider a post-Cook executive structure now."

3) Bargaining (YOU ARE HERE) "Can you please not copy Tim's appeasement policy?"

4) Depression "Why even use computers, if I can't meaningfully resist tyranny?"

5) Acceptance "Maybe Apple never had principles in the first place."

- Stages of grieving a business, illustrated for effect.