A few things, right off the top of mind:
1. Show the users what they're gonna get, before requiring a login; the "account required" is a big friction.
2. The 3 feature sets on the left (CRM, Finance, something else) - show exactly what the user gets (batteries included). They do seem rather generic, and the cost of switching from other platforms is rather high.
3. Answer the question upfront: Why should a (new) user care?? What benefits do they get? (It may seem obv but this is not answered fully enough)