Why do SF billboards hit different?
2 pointsby YouAreExisting7 hours ago3 comments
  • aurareturn7 hours ago
    A lot of developers in SF. It probably makes dev tool ads or tools that require dev to implement worth it.
  • kay_o7 hours ago
    I see tech ad throughout west coast in airport

    It is targeting. Normal people outside of SF do not make decision like this

    • YouAreExisting7 hours ago
      there's tons of tech companies outside of SF choosing to use Vercel or not just to make one example - esp big cities like London or Paris, there's some pretty targeted locations with i'd imagine relatively cheap ad spend
      • kay_o5 hours ago
        For [at least] the last year tech company in large EU city may not want american compynany f.e.

        There not much else other than NYC and that is more regulated finance non-coin than tech; LA is influencer more then tech, any in between is irrelevant; .. trying to think other cities

        Founders that make purchase decision also reside in SF. In other city such as "LA" the truly rich non-influencer do not live in LA, they will be in no advertisement suburb.

        • YouAreExisting5 hours ago
          Interesting! You're probably right, I'd be curious if any marketers ever published any formal research on this topic :)
          • kay_o5 hours ago
            Its not just city alone either Additionaly Take a look at the ads and where they are placed around west coast airports !

            Maybe noticed things like 'general purpose' ChatGPT ads in the middle of the terminal where the 'domestic travel public' goes and near Southwest gates, inference API token router style AI ads closer to the lounges and higher end airline gates.

            Slightly different classes of ads around Delta One lounge in LAX, which is the highest end Delta lounge, compared to the ones next to Delta Sky Club for instance, even both are lounges

            • YouAreExisting4 hours ago
              I've not travelled to too many places on the west coast except LAX and SFO [SF is my main goto] but I'll have a look the next time I'm around :)

              Take your point re different classes of ads, it makes sense! I've not seen any ChatGPT ads here in Europe over the last few months - I'm travelling to London again next month so perhaps I'll see some there, I think one reason for that at least is that U.S. consumers have ever so slightly higher purchasing power and the adoption rate is still relatively low amongst the general population of the US of people who subscribe to the pro tier of any generative AI app.

  • truepricehq5 hours ago
    [dead]