I think the gap is less verification and more who owns the feedback loop. The valuable piece is capturing real outcomes and feeding that back reliably.
Whoever closes the loop of data then action then measured result ends up sticky. Generation and verification become features around it, not the core.
yeah this makes sense. we run a citation verification service and provide publishers with data of hey this citation could be fake etc. but we don't currently capture any "action" or "measured result" so i guess that's what we need to expand to next