This is cringe AF though.

"Just to put it on a pin: Danes hate flashy cars with a passion that stretches back much further than the current green excuses. But buying a $300,000 Ferrari in Denmark is one of the most patriotic things you can possibly do! You'll end up paying almost three times the price for the privilege, and sending 2/3s of that to the treasury in taxes. Truly a contribution to the common cause worthy of admiration, not scorn! "

Why does startup equal good? Maybe it's better if someone creates something out of the motivation to create a thing or provide it and not out of a desire to "win big". Otherwise it's just more junk or services nobody wants...