“My colleagues and competitors made big mistakes with big money and big farms,” she said. “We made small mistakes with small money and small farms.”
She said the first wave of vertical farms had approached business as if they were huge, established food companies, and not start-ups. Their business plan was “large-scale, commodity lettuce sold into retail at thin margins,” she wrote in an email, a difficult proposition against established competition…”
it might work for expensive fresh produce if you can reduce harvest to table time to hours but that only applies to a few foods that greenhouses already grow