Red Grid Link was more so for those already carrying their phones and those that don't want to buy anything else. The trade-off is range for convenience. BLE gets you maybe ~50-100m in the open, ~20-60m in densely woooded areas. That's enough to keep tabs on a hunting party spread across a hillside or a hiking group. Absolutely not a replacement for a radio relay across a valley.
Different tools for different problems. If I need a 2km mesh range I'd set up Meshtastic too.
Use case: I was out, picking wild lingonberries in the forest with a group of ~10, some kids. At a "secret" location, with everyone wandering off in a direction they see more of them. Shouting did not help much.