Using Li-ion technology was all well and fine when Tesla was just a startup building a quirky roadster, but I wish there would have been more effort put into finding safer alternatives. The way it's going right now, the "reputation damage" caused by these fires will probably outlast the real danger, if a safer alternative is really adopted one day.
Globally that is mostly Chinese made/sold though.
EU is more like 10%, USA 5%
It's generally used for lower end models though.
Nothing says "macho" like a flaming coffin with no escape --- or Elon Musk.