They are a huge gaming marketplace while Xbox is faltering. They are a juggernaut in hardware and now moving into the low-end.
Frontier AI is a red red ocean and it feels like Apple's just chosen to sail elsewhere.
de-clickbaiting: Apple is building AI processors into its consumer devices instead of buying chips from Nvidia and building out AI datacenters
Playing it more cool and just buying from someone else has paid off quite a lot for them in that way.
Was that why they did it? I don’t think so. But it sure worked out.