It's basically TekSavvy all over again.
The broadband outfit “provided the Doe defendants with first and second notices from (Hellboy Productions’) counsel which asserted (its) copyright in the work and alleged infringement of the work by the Doe defendants. The first notice advised of Cogeco’s obligation to retain records that will allow for the identification of the Doe defendants and the second notice warned of the plaintiff’s ability to make a formal legal request to Cogeco to compel the Doe defendants’ identity.”
First, the law firm sends them notices, giving them seven days to take the movie down and stop giving it away. If they comply, then typically nothing happens.
If they don’t stop, the firm issues a second notice indicating it reserves the right to sue the alleged movie pirates.