*Q: Is this therapy?* A: No. Mallo is not a therapist and is not a replacement for professional mental health care. It’s designed for everyday emotional check-ins and companionship, with clear in-app language about its limitations.
*Q: What happens to my data and conversations?* A: Conversations are stored so that Mallo can remember your context over time. They are not sold to advertisers. Analytics are used to understand usage (e.g., retention, funnels). For specific details on storage and retention, see the privacy section on https://mallopal.com/privacy/.
*Q: Are you training your own models on my data?* A: No, conversations are not used to train new models. They are used only to personalize your own experience.
*Q: Does this send data to Meta/TikTok/etc.?* A: If you deny tracking on iOS (ATT prompt), their SDKs won’t receive personal identifiers. I do use anonymized analytics to understand high-level behavior, but you can opt out of any personalized advertising tracking via iOS system settings.
*Q: Why a subscription instead of one-time purchase?* A: The app has ongoing costs (LLM inference, notifications, analytics) and I want to keep iterating based on feedback. Subscriptions let me do that sustainably. I’m open to adjusting pricing and tiers based on what feels fair.
*Q: Any plans for Android or web?* A: I’d like to add them if there is enough interest and once I’m confident in the core experience. Flutter should make Android more straightforward; web is trickier for some of the notification/engagement features.