A matte white TV unit absorbs ambient light at its surface, maintaining a flat, consistent tone across the panel. A white gloss unit reflects light directionally from its surface — ceiling lights, floor lamps, and the television's own ambient backlight all bounce off the gloss panels, increasing the apparent brightness of the living room without additional light sources. In rooms where natural light is limited, such as north-facing flats or rooms with small windows, this reflective quality makes a practical difference to how bright and open the space feels in the evening. The UV gloss coating on the 140cm and 160cm high gloss units applies this finish to both the door fronts and, in white, the top surface as well.