Maybe I'm too cynical, but these things strike me as money grabs that prey on peoples' understandable paranoia surrounding privacy. I'm happy to be convinced otherwise, but those were the first impressions of someone with a passable knowledge of how such devices ostensibly function. Unless it's doing something special I'm not aware of, a fairly basic filter on the microphone to limit any sounds outside of audible midrange would likely render these devices moot.
‘Audible enclaves’ could enable private listening without headphones - https://www.psu.edu/news/engineering/story/audible-enclaves-...