If a private business can't choose to stop aiding literal treason, none of us have any freedom of association at all.
He urged people to protest peacefully. The clips that lots of the news outlets used was chopped up and made to specifically sound incendiary even though that's not what it said... so, they broke the law while doing that.
So, hate the man all you want but it is clear that the entire system broke laws, bent laws, even changed laws just to go after him.
NY passing a law that allowed sexual harassment cases that had passed the statue of limitations to be valid is another example. Let's make these old cases allowed, charge Trump, then they reversed that opening after he was charged. That's lawfare. They just wanted to get Trump no matter what.