I always find that funny. If you have to provide a pronunciation guide for your product, perhaps consider a different name. I guarantee you’ll still have people pronouncing each individual letter, either because they don’t know or because it’ll be less ambiguous.
But even then, it makes sense to choose to pronounce it “the wrong way”. I say “sequelite” because that’s fairly clear in context, but “sequel” might not be so I pronounce each letter in that case.
Did know PNG is supposed to be pronounced “ping”? I don’t know anyone who chooses to do that, even if they know.