It tends to go something like, if not micropayments then ads, if not ads then subscriptions. And people dislike subscriptions more than ads, and ads more than micropayments so the conclusion is micropayments.
But I don't like the way ads are presented as inevitable. Usually in some alarmist fashion listing all the stuff that would work should this revenue cease.
Ads are a way for the incumbent to seek rent, the eventual return on investment after destroying all alternatives.
So don't complain to me what will happen when I decline to download ads over _my_ network, send tracking from _my_ devices, show them on _my_ screens. When people start listing the giants that will topple the only word that crosses my mind is
Good.
The only thing that can be in some cases it's influencing the content and the creator not providing genuine content because conflict of interest
What people dislike are mountains of javascript that track everything you do across broad swathes of the internet and then sell that to businesses and governments that are effectively engaging in mass psychological experiments on us.
Clicking a link on the web is not tacit permission to endlessly surveil me. Viewing a blog post is not informed consent to be tracked. Even a cookie banner isn't informed consent.
While I never enjoyed magazine or television ads I never minded them. Some were even useful and introduced me to a product I ended up wanting/needing. They also didn't track me all over the web. I don't mind ads, I do mind surveillance.
Then they went onto the web and were forced to prioritize, but where the entire bundling idea falls apart is you’re suggesting that we bundle the bundles.
Here’s the harsh reality: most news is already priced appropriately for the value that it delivers to most people, and for most people, most news is worth $0.00.
I pay for the news I want to read already, both websites and podcasts, and I pay directly for it. But no matter how many New York Times or USA Today or other random news links my friends send me, or whatever else I run into on the open web when I’m checking someone’s sources, I will never pay greater than $0.00 for it. Not $0.99, $0.01, not $0.001, not even $0.0001. If I have to engage in a financial transaction just for clicking a link, then I’m not clicking the link and I’ll start demanding that citations to be delivered to me in a form I can read instead, and probably stop providing links in turn. Other people will do the same.
And for those rare publications that people both want to read and also are willing to pay for en masse? Stuff like the Wall Street Journal? They’re never going to devalue themselves by getting in the bundle. Even with Apple News which famously has a partnership with the WSJ specifically, they withhold their most valuable stories, the stuff that people buy the Wall Street Journal for because they’re the value drivers in any potential partnership. Almost every other publication that would stand to benefit would in effect be free-riding off the WSJ’s largesse.
I’m going to go out on a feedback shaped limb and say that demanding things like this from friends isn’t an appealing trait. If they are suggesting it to you, that’s not enough to justify 1/100th of a cent?
Brother.
Read what they send you or don’t, and by all means communicate your preferences, but saying that you’re not going to share with others in retaliation is… I mean it’s definitely a vibe!
But the truth is, that would grate on people, and not just with me and mine, but for everyone if we all had to engage in financial transactions to read the links that are shared with us or posted on the web. So people would just stop sharing links. I’d think twice before sending someone a link, and others would as well. We’d probably just swap to copying the whole article in another form and sharing that instead, but the extra steps would reduce the amount we would be willing to share over time cuz trading PDFs we have to generate ourselves is not as much fun as trading links.
A small correction: I am a potential customer, at least in the general sense. I am someone that subscribes to news publications as I already pointed out. Who I pay in any given month is not set in stone, and the news market is still somehow strangely dynamic with new options replacing old ones all the time.
But if I’m paying, then it’s a subscriber-provider relationship; not a virtual bazaar transaction made by clicking a link.
For one, you have a request. The answer isn't going to be anywhere else. Sure, you can't be guaranteed the quality in advance, but you are guaranteed to not have an answer without submitting the request. This doesn't work in a field where so many see news as commoditized, and can just get a free article or headline elsewhere.
Micropayments have been tried over and over (see https://www.niemanlab.org/2023/08/the-poster-child-for-micro...)
Some of this issue is the nature of news. With an LLM, the providers just run the infrastructure anyway, and your request is routed to it. They develop new models constantly, and deploy. News does not work like this.
If you have to grab someone's attention to read an article, that's an incentive structure that creates clickbait and other things people hate. You may offer a headline, but that is very often the only part of the story people care about. (Oh, Robert Duvall died? That's sad. But I don't need to pay anything to read anymore -- I already know the story!)
It also does nothing for the piracy that is so rampant -- especially on this site. How many people post archive links to articles with paywalls? Would that stop? Getting a fraction of a cent or so before someone else copies the article is absolutely not a business model.
Possibly this happened because a) the vendors only offered a micropayment model and b) the product was so popular that nobody pushed back.
That said we can see LLM inference being sold on a subscription basis commonly now (e.g. Claude Code).
The entire thing is held together through third party legal fictions that do the law enforcement as a pre-req of doing business. The government, and by extension the populace, would have to accept the intractibility of chasing down criminal financial networks were any sort of micropayment framework ever able to exist outside the regulatory regime.
It's a perennial dream of the up and coming technologist, who has not been exposed to enough humanity to understand we can't have nice things. Sorry to be yet another buster of bubbles. I was you-adjacent once. Then I actually worked at a money transmitting firm. Boy, did that come with some reality checks.
What I _would _do is pay a flat fee to subscribe to several publications.
That's the only path: to give people more value than they expect for less money than they expect.
It could be multi-tiered: the more publications you subscribe to, the less each costs. So like there's the $19 plan, the $29 plan, and so on. Some tiers are even ad-free.
You'd also need to nurture all of these subscribers with a sense of community, public radio style.
This is more likely to emerge in the newsletter space than in the traditional new space. Innovator's dilemma.
I came across a startup awhile ago that was handling the micropayments for you and you paid a monthly subscription fee which is similar to what you want. I think the main issue is getting every publisher to agree to onboard to your platform before you have sufficient scale of paying customers.
Regular users also don't really like usage based fees which is why every consumer plan has a fixed price rather than paying per use. Cloud storage for example charging you for "up to x gb" rather than "$x per gb".
(In reality, of course, cable providers were mostly doing this under the hood along with pocketing a big cut for themselves; television is just expensive to produce. But it didn't help the feeling of unfairness when you didn't watch any sports but ESPN was probably the most expensive channel in your "package".)
If I had a quick, anonymous way to pay a site 5 cents to read an article, or a dollar to read all the articles I want for some time period, or something to that effect, I'd happily pay that from time to time. What I don't want is a million subscriptions I have to pay 3 or 4 dollars a month for, when I don't read any individual site often enough for that to make sense.
And I definitely don't want them to model the system after fucking video game transactions. The fact that the author mentions the buying it in game currency as something to base this on blew my mind.
That's fine for you, but I also pay for subscriptions and have 8-10 publications that I'm not interested in subscribing to, but would pay some amount to read the odd adhoc article from them.
It's a hard game to figure out, because many sites feel like they're worth $20/mo, which is true if you are reading a large amount of their content. But if I'm looking at 1-4 articles a month from them, that's a huge per-article price, even a $1/article micropayment would be a deal for me. Add on top of that the shenanigans they play with ending subscriptions at so many of the sites...
Apple News+ is ~$13
https://www.apple.com/apple-news/
The list of publications included
Fyi... Apple News+ subscribers don't get the full subscription to all the participating publications. This means a subset of articles and/or partial articles (teasers) that require extra payment to get past a paywall to read the rest of the story. This surprises some people.
https://forums.macrumors.com/threads/why-dont-i-see-full-art...
Apple News+ has tried this. If anyone could pull it off, it's Apple.
But the problem is, it's not comprehensive enough. The two major newspapers/magazines I read aren't on there, because they've got enough market power to require their own subscriptions. Meanwhile, this is similarly missing the long tail of a lot of links I follow that are paywalled.
And then of course there are the massive usability issues. If I see a link on HN to e.g. Forbes, and click it, I just get the paywall. Apple News+ doesn't work in the browser. I understand that sometimes it's possible to use Share... in the browser to send an article to Apple News+, but that seems to require knowing it's one of the included 300+ publications? Which nobody's going to memorize...
I disagree with this so much. Paying for a thing once and getting the thing is absolutely intuitive. Subscription models where you pay generally for access over a time period to a broad swath of things is counter-intuitive. I want to read a handful of articles from NYT a month. I will never sign up for a subscription for that, so I just don’t really get to read NYT articles. I’m sure there is an amount I could agree to pay for an article.
- cable bundles
- aggregate streams (Netflix, Prime, Apple TV)
- pay per view (Prime or YT TV)
And somehow all of these models now coexist.
Somehow all the media advances, the democratizing influence of the internet, the rise of social media, and the ubiquity of constant streams of news in various forms has just made the news more expensive and less trusted.
And, frankly, anyone even remotely considering microtransactions needs to take into account that one third of the population distrusts the media and another third gives it no credibility whatsoever—and money in the form of microtransactions would have to follow credibility, because nobody pays for what he believes is a lie.
[0] https://news.gallup.com/poll/651977/americans-trust-media-re...
Under the current system, we both lose out. I can't read the paywalled article and the publication doesn't get any of my money.
That isn't the case for news content. In news it's "reading this might be interesting" or being generous "knowing this might improve my life at some point".
That delay in outcome will kill micropayments because it again goes from a very easy calculation in your mind to "too hard" like Clay talked about.
As long as the sources last long enough for reputation to build naturally (so, not the Amazon LLC model), it should all come out in the wash pretty reasonably.
My suggestion was as follows:
Start the article by providing the dry facts - the meat of the article - in a super condensed format, so people get it as quickly as possible. Then, ask for money to get the rest - the analysis, the "whodunit", the "how we got there", the background, the bio's, and everything else. And then tell people: "If this interests you, you can pay $0.xx to read the rest of our article about it, including: (insert bullet points I just mentioned)"
The first section acts as proof that the person writing the article did their research; the rest is for those who are genuinely interested in the topic. It prevents disappointment and tells you clearly and transparently what you're getting for you cents.
I don't think the company did it in the end. They're struggling.
In fact, if they charged $0.20 per story if you pay directly, or $0.05 per story if you pay out of your auto-reload wallet, I think that could incentivize users to subscribe.
Of course, it would have to be shared across every newspaper, and publishers hate that. Apple News is the closest it's gotten - the app sucks, but you can share articles into it to remove the paywall and that works great.
In media generation, such as music, streaming, articles, etc the only thing that gets people to fork over money regularly is if they're a fan of some sort. The patronage system. That means they have to like you and come back to you so often that they'll feel a connection - and they'll want to support you out of the goodness of their heart. This is the strategy used by streamers, by buskers on the street, and by content creators of all sort.
The main issue with applying this to articles is that most news is discovered by way of google news, or a similar hub site, which sometimes will present news from you - but it won't happen often enough to create such a connection. One may ask if the frequency of this happening is deliberately that low, compared to social algorithms on other products, where return visits are encouraged - if you like a tweet, you get more tweets from that same person; if you like a short, you get more youtube shorts from that channel; and so on.
Ultimately for news you have to be so large that people will come to you on their own, without being funneled through google news. This works for huge news sites - the register, NYT, Golem, etc. There is no way for a small site to break through like that. I think the last time I've seen this get pulled off successfully - a website started from 0 generating a cult following - was Drudge Report.
Along with silly privacy/cookie flags
Then one click you can approve both, or set a policy to auto-approve any site with minimal cookies and less than 0.01%/mo of your budget.
Then ideally when you're done you click red/yellow/green buttons to close the site, indicating whether you were happy with the result. (And set your policy to avoid sites you dissed.)
Then also when you hover over a link you get a pop-up with the same rate and quality info, as text or icons.
It's easy and provable at small to large scales. It just takes coordination.
As motivation, this could enable site-side price discrimination, to maximize revenue. That could drive privacy features...
Paying $1.00 for an in app purchase that you thought about and decided on is not a micropayment, that's just a small payment.
What makes micropayments interesting is that they can be small enough to escape notice, except in aggregate. They happen in the background, tightly coupled to the thing they're for, and not as part of an explicit purchase that added friction to the consumer's day.
I think there's probably a lot of potential to simplify things with micropayments. Like perhaps rather than paying my mobile provider to maintain a web of relationships with regional network operators and distribute money to them on cadence which has nothing to do with my usage of their network, I could instead just attach some money to each packet and transmit it to the lowest bidder in range (payment stays in escrow until packet delivered, then pays all operators involved). It could be that by cutting out the middleman I pay less and the network operators get more.
That's not what this is about though.
As you, I associate the micropayment idea with truly tiny individual payments. Like paying for bandwidth by megabyte, where each payment is much less than a cent.
The risk of fraud due to any individual payment not being fulfilled is low. At most you loose 0.01c of money, and the vendor loses $ of potential business.
You can't do transactions with just a database. You'd have to add a payment processor. Now things are getting wildly complex.
x402 is designed with agentic AIs in mind. AIs make mistakes. Having an immutable record that can't be tampered with is a nice layer of security.
And while I haven't worked with it personally, I understand x402 to be extremely straight forward for devs to implement.
If they don't want to be stiffed on royalties like how musicians get pennies from Spotify, news sites will need to establish some sort of co-op to host this, and not rely on the likes of Meta or Apple, as tech companies have proven treacherous to the news biz many, many times before.
Add to this the huge race to the bottom (they are charging 3 cents for their article, read my summary for 2 cents) and you quickly begin to see why micropayments have never taken off.
Finally, I wrote a blog post along these lines with more detail[0]. For those who disagree, ask yourselves; would you pay me 2 cents before you click that link.
The entire field of cryptography is about developing technical solutions to previously intractable social problems.
As I have described earlier, the race to the bottom is a feature, not a bug. It encourages other sites to mirror your content.
I would pay you 0.002 cents before clicking on that link. I already have to expend time and energy reading it, and I already pay for an internet connection to read it. If you put some sort of PoW firewall to deter AI scraping like many sites have been doing, I already have to expend money in the form of electricity to access the site.
The problem is that bottom in this case is “free, with ads.” As soon as you post your well researched expensive to produce content, I will summarise it and offer 90% of the experience for free. That’s if Google doesn’t do it first with AI summaries.
There are plenty of crypto projects that tried to do micropayments. They failed mainly due to technical reasons but if they had worked they still would not have gained traction - nobody wants micropayments.
What about Blendle? They had NYT, WaPo and WSJ as launch partners in 2014 but give up on micropayments in 2023 citing "very low demand"
Or Flattr. Or Invisibly. Or Pico. Or Brave's goofy crypto token. Or Coil. The Washington Post themselves experimented with cheap "day passes" a few years ago but I guess they didn't work well enough to keep. Arguably Medium's rev share program was another failed attempt. Heck no less a content middleman powerhouse than Apple tried and mostly failed to do a rev share / micropayments scheme with Apple News.
I was very happy with my Apple News subscription because it has every English-language newspaper I've come across.
https://www.theverge.com/2024/4/19/24135011/twitter-alternat...
which had startup royalty behind it and a very slick web site that they didn't promote very well. (A friend of mine who is interested in this space didn't find out about it until it was announced it was shutting down.)
I can only guess that the New York Times, WaPo and such were too good to talk to these people because they only managed to sign up third-tier news sources.
So Twitter acquired and killed it.
When I see the "$1 introductory offer" I just think they are trying to trick me.
But I’m really curious how bad the free experience would have to become before people are open to paying a pittance?
The problem is that the horrendousness doesn’t drive people to pay, it drives them to social media.
And a big part of this is that local papers consider their online presence secondary to print. So paying will get you a physical newspaper and unlimited access to the worst site in the world
Pretty much every damn publisher.
Nobody who wants to build a stable business would want to depend on micropayments.
Such a system would be a race to the bottom, just like garnering "Facebook likes" and similar "virality" is a failing proposition. (And look at what happened to companies like Buzzfeed, who were focused on just this.)
We have a huge problem in our society, of people not valuing journalism, and not wanting to pay for it. Here on HN you regularly see people attempt to actively subvert copyright (by linking to "archive sites"), in addition to the constant drip of criticism when publishers do things to try to build their business, such as collect email addresses, use paywalls, etc.
Publishers need reliable, stable, income, not the lottery type system that would come from micropayments. They need to be paid to do journalism, not write articles that convince people to spend "coins" on them.
Fortunately, publishers are actually figuring out how to build stable businesses. There's still a lot of work to do, especially in terms of local journalism, but it's clear that there is no future for micropayments, based on what seems to actually work.
And please, I beg you, set aside a budget to support journalists, and spend it.
On the web, he mentions that a micropayment platform that solves the Sign In problem would be useful... well, Sign In with Ethereum / Metamask exists, but it's still too much to ask for people to use it. One wedge issue coming down the pike that may force this is mandatory age verification, since most websites will need to outsource that.
I for one would prefer something entirely anonymous and cash-like. I don't need my preferences to be on file with god-knows-which data vendors to form profiles on me just because I liked a stupid article one time enough to give the author a dollar.
We already know the way. It's the cable/streaming model.
You pay for a single monthly subscription and get access to substantially all of the major news content.
What would need to happen for this to be possible? Cooperation between most of the major news outlets. Not cooperation in an anti-competitive sense, but willingness to participate in this sort of business model.
I'm a former news editor and left the industry because the business side couldn't figure out a viable business model.
I realize and feel deeply the loss we experience (especially at the local and state level) when quality journalism dies out, and I would love for the industry to recover.
But they're not going to do it unless they recognize that single-site subscriptions (or micropayment transactions) aren't going to cut it.
A music-streaming style option, where the user's monthly payment is distributed in proportion to the articles they read, might be better. (Although not without it's own issues)
The music model worked because a heavyweight like apple was able to come in and negotiate with a huge number of labels while simultaneously allowing access to unlabeled content. That expanded with Spotify, though they got there by effectively stealing the music for as long as possible until they were established.
I can't see how that'd work with news. Especially since so many of the news outlets exist and have been created to run propaganda for the owners. A decent number of them are effectively just funded by billionaires that want to push their agendas.
Is it the same subscription fee no matter what publications I read or how many articles? (If it varies directly based on what I'm reading then I think it is just micropayments.)
Publications with healthy subscription revenue like WSJ or the Economist are not going to be interested in participating unless they get paid a lot of money and/or can be assured it somehow will not cannibalize their direct sales.
Who owns the customer relationship? Publishers have been burned pretty much 100% of the time they cede that direct relationship to someone else.
Also, it's been tried: see Scroll, Apple News, Flattr, Coil, Brave BAT...
Flattr required installing an extension (sorry, no), Brave is a whole separate browser, Coil was based around cryptocrap.
Scroll also used a browser extension by the way.
Micropayments are friction, and if you put friction on top of the work of discovery, I will do something else with my time.
Also, how's the deal between the distributor and the news outlets? Do you get paid according to views or is it a flat fee?
But also, yeah, I do think the streaming financial incentives affect what music gets written and produced. Just not necessarily anything to do with cuss words.
That's why streaming services also failed. Imagine Beatles and gangster rap and heavy metal being on the same music platform? Fans would never accept that!
The news is toxic propaganda, and nothing more. Nothing actionable.
Avoid at all costs.
- give up capitalism for information, and rely on UBI and gov grants for art and media
- make the market great again with micropayments and subscriptions
Both of these have problems, but also both are better than ads, which have been an unmitigated disaster.
(this is a big part of my consumption, and is combined with scrolling HN/reddit headlines; often to paywalled sites, which leads me to mostly reading comment discussions on those two sites)
(edit: disclaimer after reading a few other comments: I use Android; so don't have personal experience with Apple News, which may in fact be significantly different/better product)
Subscriptions is a loyalty game. Convince users of your value and get them to commit to becoming a supporter for an extended period. Get them to install an app, accept breaking news alerts and lean on you as a trusted source.
Micropayments is neither. There's no obvious path to generate consistent micropayment revenue. Maybe for like long-form features, but not for daily newsrooms.
The real blocker has always been payment rails, not willingness. Credit card processing makes anything under ~$0.30 economically irrational. Lightning Network and L2 stablecoins have changed that math completely — sub-cent transactions with near-zero fees are live today.
The bundling debate is a red herring. What killed micropayments in 2005 was Visa minimums, not user psychology. Now that the infrastructure exists for actual sub-penny settlement, the experiment deserves a rerun with modern rails.
I'm honestly not sure why this isn't the standard. It solved all my news problems and fills all my news needs.
I'm honestly not sure what these tiny news sites that have paywalls are thinking. The chances of me paying a monthly fee for news from a single source, let alone a tiny, local, single source, are less than zero.
I would be willing to pay for content, but not for an aggregator.
It's almost certainly going to get enshittified eventually, but more than that, it purposely pushing a false "Left vs Right" narrative about news. That's part of the problem.
Also the way they summarize every story into just a few bullet points (which, if it isn't already written by AI, surely will be) IMO is actively downplaying important issues, in an attempt to defuse false energy in reporting of less important issues. Artificially downplaying serious stuff is as detrimental as artificially overplaying non-serious stuff.
The Google Pixel "news" feed has the same problem now that it does AI "summaries"
Like it's great that they aggregate a lot and show you articles from publications you wouldn't otherwise see, but I just cannot trust them in the future.
Fact-checkers and whatever you call people that gauge political biases aren't impartial sources of information. Someone pays their bills and those people typically have agendas besides delivering objective truth.
I'm not suggesting that paying monthly fees or paywalls are a solution to the problem either.
The real solution is to stop reading the news IMO. Let these companies go out of business and get replaced by something better. If one must read the news, just use an aggregator and archive.is for bypassing paywalls.
A real problem is that most of the fact-oriented sources are paywalled, while the polemic sites, especially on the hard right, are free. Fox News and X are free, but the New York Times and the Wall Street Journal are paywalled.
Information wants to be free.
I can think of many marketing formulas that would definitely work but since the game is not legwork but propaganda the industry should just die.
not to mention that they're fundamentally incompatible with the american credit card cabal, which forces you into buying some goofy monopoly money that you're likely to overspend on regularly
in the US there's no easy way to implement them without essentially buying a bulk of nonsense tokens, because the american banking system is complete garbage and still doesn't have a good peer-to-peer payment system without credit card processing fees that make microtransactions too expensive
It's a shame with articles like this that are otherwise insightful, they just lose me with sentences like that.
Like, if you don't have enough insight to recognize that bullshit is a general political issue, and has been forever, how can I rely on any other analysis you make?