They want to make sure the "Freedom" consumed only contains the right kind of freedom.

It'll be the the best freedom, the greatest freedom, everyone says so. There will never have been freedom like this in the history of freedom. Everyone will be instructed to acknowledge how free this freedom is, or else.

I don't think it's posturing, I think they legitimately do want the entire world to have access to the CSAM, nonconsensual generated porn, and white nationalist propaganda now being produced and disseminated by american tech companies. These are sincere values of the american right and they have dedicated significant resources to them already. This isn't out of nowhere and it isn't fake either.