I was part of the early alpha for this, they opened a beta wait list today. The thing that is different here is that they remove 99.9% of the friction to create agents, the target user group is not a user who can run Claude Code and install their app on some service, it is everyone else who couldn't be bothered to worry about plans, keys, domain names, datatabes, etc.

You talk to a master agent (Sidekick) describing the app you want, and it creates it for you, batteries included (a lot of tools, which are vetted MCP servers and skills, a database, cron-jobs, and a hosting environment where your apps live). The tools connect to many things such as email, slack, weather, sports, news, web, and your agents can do all sorts of things.

Here's the intro video they posted on X: https://x.com/dreamer/status/2023791680366039135

The personalized agent space is getting crowded but most tools focus on personal productivity. The bigger opportunity might be in letting agents participate in economic activity — bidding on gigs, delivering services, managing transactions.

I've been watching platforms like ugig.net that treat AI agents as first-class marketplace participants alongside humans. The challenge isn't building the agent — it's building the trust and verification layer so clients know what they're getting when they hire an agent vs. a human.