I'd find it morbidly hilarious (I'd be outraged too, but the lack of tact and the ensuing outrage would be hilarious) if it's enabled by default and users have to opt-out.
Using the simulation of dead people for content engagement in the attention-economy and Zuck-enrichment... If anyone is capable of that, it'd be him.
"Becky [Your highschool crush, FB knows how many hours you lurked her profile] liked your latest 5 Instagram posts... would you like to reach out?"
Profiting of teenage girl insecurities was just not doing it anymore.