> The rules mandate that platforms that allow users to create or share such [AI] material must clearly label it. Where possible, they must also add permanent markers to help trace where it came from. Companies will not be allowed to remove these labels once they are added.

This is a good move for political content as deepfake audio and video does have the potential to inflame people and cause violence - politically provoked riots are common in India.

But this is the real concerning part:

> "These impossibly short timelines eliminate any meaningful human review, forcing platforms toward automated over-removal," the group said in a statement.

This can be insidiously used to provide a backdoor to feed AI platform, that data used to profile users and censor them more effectively.

Everything besides the takedown window seems reasonable. Strict compliance will be pretty much impossible. This could have a number of consequences. Perhaps India is looking to cut off outside social media and promote local talent like China?