There aren't enough buttons, there is too much to read, and all of this while I'm driving.
I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your information was right at eye level, and you never had to look away from the road to see your RPM or speed, and probably more, but that was 30ish years ago, and I barely remember yesterday.
Also, my vehicle is a truck, one of the last places where manufacturers still let you have buttons and knobs to control climate.
See the multigraph section: https://www.ferrari.com/en-EN/auto/ferrari-luce
The speedo and rev counter are exactly where they should be. What else do you need to read while driving?
What buttons are you missing?
It's all the same design language and materials you'd seen on Apple product. It's almost like someone went "let's make the infotainment a giant Apple watch".
I would expect you call up a good designer and they design something special that works in the language of your product, something uniquely new, but also uniquely Ferrari. But what seems to be happening here is if you phone up Johnny Ive you'll get a slapdash re-run of 2010s iPhone design.
Very little care on aligning the design to the brand design, except for the seat and a few selector switches (which somehow Ferrari seems to have accepted? Strange from such a picky client), no care about keeping refined design elements like stalks for the turn signals and wipers and instead applying this buttons-everywhere-for-every-function approach that is considered a regression in EVs input design.
The screens are just different shapes of iPhones/iPads instead of something uniquely Ferrari-Ive, feels like a Ferrari-Apple car collab.
Really don't understand it, Dieter Rams did a lot with the same design language because he worked for Braun for a long ass time, Ive is completely untethered from Apple so re-applying the same design language he created for the brand unto another brand is just unimaginative.
There are some nice buttons here, and individual components (as photographed) look good on their own.
BUT altogether it still seems like disparate components who share design language, just slapped into a vehicle.
automakers are slowly figuring this out but, unfortunately, the move to electric may retard this realization because "high-tech"
I don't have a heavy accent but as a non-native speaker still do have an accent in English, and I hate the failure modes of voice commands when it misinterprets something since it is much harder to correct. I actively avoid voice commands just due to this 1-5% of failures that are extremely annoying.
This is second hand account but here are my uncle's credentials...
https://www.carmagazine.co.uk/car-news/tech/mini-circular-in...
It looks terrible especially running Carplay (which is designed for rectangular screens).
Which is to say, do they know that touch interfaces are bad and do it anyway because it saves money? Or do they go through life thinking they're actually making a usable product?
It looks like the interior of many cars now except for having stick like manual toggles like a retro control panel. It's not consequential at all, unless they mean "following as a result of".
Then I would have managed to avoid the touch screen stupidity entirely.
Using round oleds with inset bezels and physical needles to emulate a traditional 90s (and earlier) gauge cluster is an interesting idea. Honestly refreshing in a sea of sameness in the car industry today.
the emergency lights button should be colored red and elevated because it needs to be interacted with in high-stress situations
temperature should be set with a slider rather than a toggle switch because then a given temperature selection becomes spatially consistent and selecting max-hot or max-cold is instant and obvious
and so on
all in all better than expected and shows that we are moving past the "everything is an ipad" phase of civilizational development
Is it our hubris as armchair UI designers that we miss obvious problems? Is it internal politics? Is it bureaucracy? Is it hardware difficulties?
they also make it difficult to support an "auto" function, because they would need to move automatically to maintain a consistent user experience
sliders aren't used very often in cars now so it is probably harder to find well made components for them
etc
hopefully as the automakers move back to physical inputs they bring back these sorts of controls
I like the physical controls. I actually just traded off my truck over the weekend and the climate controls being through the screen were a major part of that decision. It still seems like the switches here are pretty minimal and might be annoying - do you have to go through the screen when your windshield starts to fog?
Some nice details: - There's digital readouts around the binnacle gauges - The physical needle on the speedo comes from the outside to leave the center available for the digital screen - The drive selector has a small screen (light?) in the center as an indicator
The combination seems like it may create a quite polished feel if it's done well in motion.
I'm lucky enough to have driven quite a few modern Ferraris (488, 812, FF, California) and what they have in common is that their interiors are not very pretty or advanced, but everything is where you'd expect and gives the info you need (that is, apart from the horrible non-deterministic placement of the indicator switches on the steering wheel).
This is not a Ferrari interior. It's an interior for rich people who will buy a Ferrari EV and think they have a Ferrari. Like the Purosangue before it, it cosplays as a Ferrari while diluting the brand.
I recently went straight from a California to a Miata ND, and the Miata is just so much more fun in every conceivable way. Cheaper interior for sure, but it can actually be used in fun ways on normal roads and you cannot hide weight with electronics.
But there's absolutely no way the apple car would've had gauges anywhere near this physically complex, or a steering wheel that looks like this with the thin spokes and manettino. A lot of the switches also look significantly more premium that what you'd realistically expect from someone like apple making their first car.
these links are ok:
https://www.reddit.com/r/cars/comments/1r04f0x/official_ferr...
It’s a mess. Disparate palettes even in grey is a serious WTF accomplishment. The ring over the Launch button is absolutely superfluous and idiotic at the same time. No function and even worse form.
Ugh. Enzo at least can power the first charge from the output of him spinning in his grave. Yes, I could do better.
This is something that we need to read slowly.
The "ferraristas" have been the most ardent sect on the cult of the internal combustion engine.
If these guys can be converted, then, probably, the last holdout in veneration of oil will probably be the government of the United States.
I wonder how an ai would design it.
Aren't those designs copyrighted by apple?
The clock looks like a dollar store alarm clock. The center console otherwise looks okay, environment management can be done easily, that's a good trend to continue.
The instrument cluster has no aura - completely anonymous, doesn't make me think "Ferrari" or "high performance, high technology".
Rounded square design language isn't fit for purpose in a ferrari, which is about aerodynamic shapes that reinforce that you're in a high-performance sports car.
Jony Ive is a garbage-tier car designer. He'd fit in better at Kia. Or Volvo.
Heh, my thought on opening the article and seeing the image was "huh, without the badge in the photo, if forced to guess the make, I'd have gone with Kia."
But BMW is, in general, very good at finding a design language that fits all the right buttons in the right places while feeling like a mid-to-up market car. It's a blend of usability and aesthetics and brand (+model) identity that finds a really good balance across all three categories.