Waste & Regret:
- 75% of consumers never finish their makeup products before they expire
- $6.2 billion wasted annually on trend-driven beauty purchases used once or twice
- 33% of all consumers regret overspending on beauty products (52% for Gen Z, 40% for millennials)
- 17% of Americans have gone into debt for beauty products (27% for Gen Z and millennials)
TikTok Impact:
- 46% of Americans admit social media makes them spend more on beauty than they would otherwise (67% millennials, 64% Gen Z)
- Latte makeup: 35,000 weekly searches at peak → 4,000 searches 5 months later (88% drop)
- Mob wife aesthetic: peaked Jan 20, 2025 → dead within 3 weeks
- Beauty products = 6% of US TikTok Shop sales (top-selling category)
Annual Spending by Generation:
- Gen Z: $2,048/year
- Millennials: $2,670/year
- Gen X: $1,500-$1,800/year
- Baby Boomers: $728/year
Environmental Impact:
- 120 billion pieces of beauty packaging waste annually worldwide
- Only 9% of plastic waste gets recycled globally
- 1 billion lipstick tubes thrown out every year
- 87% of beauty products contain microplastics