Countries in exUSSR are quite for a long time used similar stuff. But here, people are poorer and "tech" smarter (blame good STEM ed), so they quite often install software themselves. This software pirates free floating or torrented movies, but for tv, you usually can find pirate service that charges 1 to 5 bucks a month for thousands of channels from all over the world, mostly in Russian.

Since the Ukrainian war, new twist emerged. Authorities in Baltics did not care that much about piracy. But they do care about Russian state propaganda, which is absolutely widespread in Russian speaking households. In this case, they quickly put people in prison for helping to install and subscribe to Russian tv channels, which are banned in Baltics.

Sad thing is, many of us are victims of this situation, because parents might be zombified and ask for Russian TV, while children have nausea and hate thinking about it. Still, to avoid our parents be put in prison trying to do it themselves or be scammed, we have to do it ourselves.

I don't see solution to this.

P. S. Ironically, a lot of Ukrainians use the same services to watch content in their native Russian. Many of them are brainwashed so much they watch Russian state channels living under bombings.