For those who don't know, Native Instruments software synths were...uh, instrumental in developing several music genres and styles. Radiohead used Reaktor extensively while recording Kid A. Early Dubstep artists used Massive to get the "wobble" sound. Several founders of the Hyperpop scene (SOPHIE, Danny Harle, A.G. Cook) made use of Razor for sound designing most of the metallic leads and drums sounds.

Last one became so common that while recording Charli XCX's "Brat" A.G. Cook decided to ban it altogether... only to end up using another Native Instruments Patch for Reaktor, "Lazerbass".

Their tools were basically everywhere.

I can't believe their parent equity decided to fuck them up so badly to the point they burned so much cash they're liquidating.