• https://www.sciencedaily.com/releases/2026/01/260125083356.h...
• https://creativitybenchmark.ai
But the "half" is that in practice, "creativity" is finding the border zone between novelty and familiarity. Every time I've been praised for it in my life I've had the inside view on what inspired me, and once I'd seen enough culture I started to be able to spot the sources of inspiration in much other work too. How Star Trek is inspired by mixing cold war naval manoeuvres, the age of exploration, and John W. Campbell's "Islands of Space", and how Islands of Space itself feels like Jules Verne with less autism (Verne had a lot of lists) and more civilising-mission smugness.
Go too far outside the border zone and you get the same initial reaction as "Danse macabre" by Saint-Saëns ("horrible screeching from solo violin" causing widespread feelings of anxiety). It took familiarity for it to be seen as it is now, "one of Saint-Saëns' masterpieces, widely regarded and reproduced in both high and popular culture" to quote Wikipedia.