It's safe to say the broadband market in the UK is dominated by terrible, mass market ISPs. They lock people into long contracts, provide crappy routers, throttle speeds etc. I recently launched an alternative aimed at gamers, and I'm really trying to find out what people prioritise most.

So if you're a serious gamer, what is important to you?

Low latency? Fast download and upload speeds? No contract? The ability to "tweak" your connection to minimise latency to specific game servers? Top tier hardware provided?

Or all of the above?

Is this for real? Every UK area I check returns Not in your area yet. The website appears to have been created last week and does not ID any company behind the service.