> Hey, we'd boycott Instagram too if we could, but we need it to get this message to you. Share this message widely on Instagram, encourage your friends to repost, get everyone on board. But while you're on the platform, do not click any ads and do not shop any brands that you see from links on the platform.

Video embedded on the page is also hosted on YouTube.

This isn’t meant to be a snark reduction but I’m wondering how well-coordinated this effort can be if they couldn’t go ‘all in’ on the resistance and spread this message by alternative means all across the board.

Bluesky? Mastodon? I’m sure you can gain traction on IG and then lead people there...but it says a lot on its face. And the demand in general is a lot; to ask of people to cut ties with their digital services, just about every single one you can think of, without offering comprehensive alternatives. And with exception to apparently two.

I get the point behind it but I feel like these are the things I have to consider to not take this as performative and instead as practical. And it’s not totally impractical but I wonder if the people in and adjacent to Scott Galloway’s network are enough for this to leave the desired dent. Because beyond that I’m doubtful.