I find it interesting, in the last couple of years Apple started to push towards higher RAM minimums in their phones - largely associated with the roll out of Apple Intelligence. But now it's looking a lot like Apple Intelligence will never be delivered and by the time they roll something out it'll be Gemini backed. So I wonder if that was kind of a waste and now they're going to get hit double for it with the sky-rocketing RAM prices. Presumably on-device inference is largely dead at this point. I can't imagine Apple releasing a device that goes backwards on RAM though.
I guess the good news for Apple is their margins are so high to begin with that they can probably swallow it for a while before pushing increases onto their consumers who will probably largely be happy that it improves the perceived status of their favoured brand