Is there any advantage over a small normal app?

There’s already a flow to download an app from a link or QR code, apps can be configured so they’re not added to the home screen, and apps are automatically deleted (“offloaded”) on low storage.

I think most use cases for App Clips are better served by simple web apps, which is why App Clips never really took off.

Follow up question: did anyone here implement app clips and saw any benefits for their app?

I was wondering about this too, early on I was looking to try out in apps but couldn’t find many.

Pretty sure partiful uses app clips in imessage

I've come across quite a few of them, especially for ordering food / drinks in "restaurants", theatres, sports venues etc. In that setting, they're superb.