I’ve always thought the hippie protests in 1968 are what guaranteed Nixon his second term. It provided an “other” whose appearance to the majority was so off putting/repulsive that, even during an unpopular war, they were willing to re-elect Nixon just to attempt to purge the National consciousness of the buffoonery presented as the Left (and actually was, to some extent). The Democratic Party was only able to reclaim leadership when they found an anti-hippie (Jimmy Carter, Navy nuclear sub guy) as a spokesperson. Democrats who continue, and who will continue, to struggle under the anti-woke backlash should take note.

tl;dr: debate and persuade people on the other side of the political spectrum.

What’s the point of a protest if the people who don’t already agree with you don’t see you as a reasonable human? They can, but you must see them as a reasonable human, and talk to them in a more personal and calmer context.