This is due to having so many examples that not having advertising is the first step to having advertising, and that having advertising will be optimized for profit, and frustrate users.
Scary to think about, if moving away from "Don't be evil" is the precedent for an "AGI company"
> Ads are always separate and clearly labeled.
Indeed. Let's look at Google's launch of Adwords in October 2000:
> Google’s quick-loading AdWords text ads appear to the right of the Google search results and are highlighted as sponsored links, clearly separate from the search results.
https://googlepress.blogspot.com/2000/10/google-launches-sel...
Things evolved from there, and that's likely here, as well, I think.
Step 2: Sell the top result slot.
Step 3: Profit.
(At which point will malignant/benevolent AI agents take over from us mere mortals poisoning the well and make it all useless?)
https://www.theregister.com/2026/01/11/industry_insiders_see...
Edit: they made sure to use the word "trust" 5 times because nothing is more trustworthy than someone telling you how trustworthy they are.
This single sentence probably took so many man-hours. I completely understand why they’re trying to integrate ads but this feels like a generational run for a company founded with the purpose of safely researching superintelligence.
I've heard this before from other companies.
OpenAI should just reject all advertisements. That's the only real solution.
And I'm skeptical ads will remain outside of the ChatGPT output for very long. You can hide a div tag, but you can't hide an advertisement streamlined into the "conversation" with ChatGPT. Is ChatGPT recommending product X because they're an advertiser, or because that's what it "learned" on the internet? Did it learn from another advertisement?
I fully expect them to exploit the plausible deniability.
I look grimly forward to the future of adblock, which I predict will literally involve a media interception and re-rendering agent that sits between us and everything we see, hear, read, etc. AR goggles that put beach pictures over bus stop posters and red squigglies under sentences with a high enough adtech confidence score. This shit's gonna get real weird in our lifetimes.
so, google would appear to have boxed out openai from the #1 use case, and already have all the pieces in place to monetize it. This move by OAI isnt surprising, but is it too late to matter?
Are they mincing words here? By selling your data they mean they'll never package the raw chats and send them whoever is buying ads. Ok, neither does Google. But they'll clearly build detailed profiles on every preference or product you mention, your age, your location, etc. so they know what ads to show you? "See this is not your data, it's just preference bits".
I'd guess an advertiser can ask OpenAI "show this ad to people between 18-34?", and then certainly anyone who clicks and then buys they'd know is 18-34 since they knew they came from the ad. But that there's no way for advertisers to directly buy a list of folks who are 18-34 but don't buy something from their website.
That's how it often works and seems in the spirit of the sentence you quoted.
So yes, it sounds like they'll do exactly what you say. And they will probably have much better user data than Google gets from search, because people divulge so much in chats. I wonder how creepily relevant these ads will get...
Of course they are going to "anonymise" the chats, and only extract keywords summaries.
But, as some people are generally more candid with chatbots, de-anonymisation through keyword selection is trivially possible.
It won't just stay at ultra precise demographic selection (ie all males 35-40, living in london, worried about hair loss). They will offer scenarios that facebook/instagram could only infer/dream of
"middle aged woman with disposable income unhappy with spouse."
Where it gets interesting is how they will provide proof that the advert has landed/reached eyeballs.
This means little. Anyone that has your data could potentially feed it in to do their own task.
Logically it seems they either have strategised this poorly (seems unlikely), they are under immense immediate financial pressure to produce revenue (I presume most likely) or there is simply no development on the horizon big enough to justify the shift - so just do it now.
> And though my lack of education hasn't hurt me none I can read the writing on the wall
We shall be good. Pinky promise.
The free and $8 new “Go” tier will include ads.
What you’re reacting to isn’t just “ads.” It’s the feeling of: Someone monetizing the collective output of human thought while quietly severing the link back to the humans who produced it.
That triggers a very old and very valid moral instinct.
Why “sleazy” is an accurate word here
“Sleazy” usually means: technically allowed strategically clever morally evasive
I guess in the meantime, they will be able to use chat histories to personalize ads on a whole new level. I bet we will see some screenshots of uncomfortably relevant ads in the coming months.
> we’re also planning to start testing ads in the U.S. for the free and Go tiers, so more people can benefit from our tools with fewer usage limits or without having to pay
No, that is not why they're doing it. They're doing it to make money.
> Our mission is to ensure AGI benefits all of humanity
No, that is not their mission. Their mission is to make money.
If they wanted to benefit all humanity they would axe the entire operation, do a complete 180, and use all their money to fight as hard as they can against everyone else who is doing what they're doing now.
When first trying 5.2, on a "Pro" plan, I was - and still am - able to trigger the shopping assistant via keyword-matching, even if the conversation context, or the prompt itself, is wildly inappropriate (suicide, racism, etc).
Keyword-matching seems a strange ad strategy for a (non-profit) company selling QKV. It's all very confusing!
Hopefully, for fans of personal super-assistants--and advertising--worldwide, this will improve now that ads have been formalised.
From an ethical standpoint, I think it's .. murky. Not ads themselves, but because the AI is, at least partially, likely trained on data scraped from the web, which is then more or less regurgitated (in a personalized way) and then presented with ads that do not pay the original content creators. So it's kind of like, lets consume what other people created, repackage it, and then profit off of it.
They didn’t even start with free, already a paid subscription included.
So ChatGPT constantly ending all responses with tangents and followups is not for engagement?
How far away are we from an offline model based ad blocker? Imagine a model trained to detect if a response contains ads or not and blocked it on the fly. Im not sure how else you could block ads embedded into responses.
(I continue to be shocked how many people—who should know better—are in denial that the entire "industry" of Generative AI is completely and utterly unsustainable and furthermore on a level of unsustainability we've never before seen in the history of computer technology.)
I mean, they certainly know that introducing ads with be a huge motivation for consumers to seek other options.
The primary differentiator of OpenAI is first mover advantage; the product itself is not particularly unique anymore.
IMHO consumers will quickly realize that switching to an alternative AI provider is easy and probably fun.
This seems premature to give up their moat in the name of revenue. Are they feeling real financial pressure all of the sudden? Maybe I'm missing something. Looks like a big win for Google and Anthropic.
I can't imagine what else anyone could have thought they were there for
The same sleight of hand that’s been used by surveillance capitalists for years. It’s not about “selling your data” because they have narrowly defined data to mean “the actual chats you have” and not “information we infer about you from your usage of the service,” which they do sell to advertisers in the form of your behavioral futures.
Fuck all this. OpenAI caved to surveillance capitalism in record time.
it doesn’t save my life, but at least i’m seeing more relevant ads now :) not getting detergent ads while searching for perfume is still nice, all things considered.
Also, your newspaper is selling the data points it has. If it had more, it would sell more. See: your local paper isn’t selling ads to a car wash six towns over. They do, however, sell ads that align with the political affinities of your local newsrooms area.
FTFY
What I'm not okay with is being served adds using codex cli, or codex cli gather data outside of my context to send to advertisers. So as long as they're not doing that, I won't complain.
If they start doing that, I'll complain, and I'll need to more heavily sandbox it.
More related, I pay for Kagi, because google results are horrible.
More related, Chatgpt isn't the only model out there, and I've just recently stopped using 5 because it's just slow and there are other models that come back and work just as well. So when Chatgpt starts injecting crap, I'll just stop using them for something else.
What would you do if every time you walked into Walmart and the greeter spit in your face and told you to go F yourself, would you still shop there?
You still can, no-one is stopping you now.
If no services remain I’ll run one of my own in the cloud or my server.
Fuck. Ads.