I'm seeing a strong parallel in SaaS regarding Purchasing Power Parity (PPP). We often assume a user in India or Brazil doesn't convert because they "can't afford" $49, but the friction is often psychological. Even for high earners in those regions, paying a double-digit USD subscription feels "wrong" or predatory relative to local goods.
Just as you are abstracting away the token math to lower the barrier to entry, we need to abstract away the currency inequality. I've been working on a client-side widget to handle this (tierwise.dev) and noticed that simply aligning the price with the user's local context making it "feel" fair spikes conversion rates significantly.
Whether it's flattening token variance or localizing purchasing power, the goal is the same: stop the user from doing math and let them focus on the product value.
I agree that token economics are basically a commodity today. The problem we’re trying to address isn’t beating the market on raw token prices, but removing the mental and financial overhead of having to model usage, estimate burn, and worry about runaway costs while experimenting or shipping early features. In that sense it’s absolutely an engineering and finance problem combined, and we’re intentionally tackling it at the pricing and API layer rather than pretending the underlying models are unique.
We’re not claiming better token economics in the sense of magically cheaper tokens, and we’re not just burning money to subsidize usage indefinitely. You’re right that this isn’t a new problem.
What we’re building is an AI API platform aimed at early developers and small teams who want to integrate AI without constantly reasoning about token math while they’re still experimenting or shipping early features. The value we’re trying to provide is predictability and simplicity, not beating the market on raw token prices. Some amount of cross-subsidy at low volumes is intentional and bounded, because lowering that early friction is the point.
If you want to see what we mean, the site is here: https://oxlo.ai Happy to answer questions or go deeper on how we’re thinking about this.