One thing I have found coming from enterprise is, stakeholder design meetings get way more fun and much faster.
In enterprise, everyone gives notes and the designers take them away and put up another meeting to review days later. Usually with Figma screens people can review etc as things go.
Startup/Vibeland. Someone has an idea for a look and feel or UX solution. It’s like next to instant feedback. There is still the level of rebuilding it for real, but I find the iteration loops are much tighter.
The product team has the closest proximity to end users, so they are well placed to validate ideas. The AI tools help them iterate much faster, which also translates to keeping customer focus groups engaged.
The tools will definitely get better with time, but they are still an order of magnitude improvement compared to the Figma based prototypes from the early 2000s.
My take is that vibe coding IS prototyping. Nothing more. Nothing less.
There used to be an equally hyped up approach to writing software called Rapid Application Development (RAD). Again, a rose by any other name…