That "launch" was when they introduced a feature that made their service unusable.

I wonder if they had stuck with the unintrusive UI if they would have made it.

From the outside it looks like they would have benefitted from having Bill Hicks on their staff to answer whatever project manager was riding the designers to keep justifying their paychecks by adding more and more noisy features.

https://www.youtube.com/watch?v=sO-fq8Feqfo

Maybe they have come to hard conclusion that it is unsustainable without Google/Meta/Microsoft level funding. Model prices just keep increasing while old models are removed. Subscription is not enough?

Better hurry up and apply for one of those jobs!