Certificates are only as good as the number of companies that recognise them as worthwhile.

A CCNA holds a lot more water than Google certifications, despite there being plenty of alternatives to CCNA such as Network+ etc.

There are loads of certificates out there, IT and otherwise, that are just cash grabs by the issuer. Their relevancy is also industry-specific. Accounting certifications hold a lot more validity than many IT certifications.

As an IT vet I doubt Google certs will really get much traction. And with the specific aspect of AI certifications, I doubt they will stay relevant for long due to how much the AI ecosystem is in flux year to year.

Google tends to care (for their own certification). The number of ceertified engineers in the organization can be used as a metrics for how much they want to support you and what the relation will look like.

I've heard of orgs going through a batch of certification partly for their own education and partly for the push and pull with their dev rep.

so?