It’s used to power onboarding personalization, branded UIs, enriched transactions, AI prompts, and automated styleguides.
The goal is to make it trivial for products and AI systems to be “brand-aware” without asking users to upload assets manually.
The most obvious use-case is to pre-load your onboarding flow based on the user's corporate email so that they only need to "confirm" rather than fill out their information, it provides a pretty significant conversion rate boost for PLG B2B products.
Other use-cases include: - Powering Gen AI (ad makers, brand kits, etc...) - Automatically prefilling brand kits for email marketing platforms - Enriching company profiles for directories, CRMs, etc.. - and more!
Curious to hear your thoughts :)