The Korean Ministry of Science and ICT released this promotional video for their national AI strategy. It includes: - A scene where a man puts on foundation (makeup) and a woman being impressed by the "AI Foundation" - A pun where AX (AI Transformation) gets confused with an axe, complete with a mountain god cameo - "Handsome highways" wordplay (잘생겼다 means both "handsome" and "well-built") - Unironic references to "AI sovereignty" and becoming a "Top 3 Global AI Power"

South Korea announces "AI Foundation Models," "AI Highways," and "AI Sovereignty" via a video that assumes the public needs a golden axe folklore bit to stay engaged—or can only associate the word "foundation" with a makeup product.

Hard to tell if this reflects their estimation of public intelligence or their own grasp of the subject. The confidence is inversely proportional to the substance.