I’m the creator of SWOTPal.
I built this because I spent years in strategy roles where 80% of the time was spent formatting slides and only 20% on actual thinking. I wanted to invert that ratio.
SWOTPal is a Web and iOS app that uses LLMs to structure unstructured data (company websites, news articles, or brain dumps) into a clean, professional SWOT analysis.
How it works:
1. You input a topic, a URL, or a LinkedIn profile.
2. The backend scrapes the relevant context (or uses internal knowledge for big companies).
3. It passes through a chain of prompts designed to minimize "fluff" and maximize actionable insights (e.g., specific specific operating margins rather than just "high costs").
4. It renders the output into a grid that can be exported directly as PDF/PNG for presentations.
One fun use case:
We added a "LinkedIn Decoder." You can paste a public LinkedIn profile URL, and it generates a personal brand SWOT. It’s surprisingly good at spotting gaps in a resume.
I’d love to hear your feedback on the quality of the generated insights vs. a human consultant.
Happy to answer any questions about the tech stack or the prompt engineering challenges!