Is that lota or Iota? Is that iodestone or lodestone? Both real examples where I fumbled reading them -- once in front of a class :)
This is why my favorite sans-serif typeface has been (and will always be) IBM Plex Sans [1]. It's an open font [2]. I have all my laptops and desktops set to using the IBM Plex typefaces, including browser overrides. If only there were a way to do it system-wide on my Android phone...
[1]: https://www.ibm.com/plex/
[2]: https://github.com/IBM/plex/blob/master/LICENSE.txt
Preview: https://fonts.google.com/specimen/IBM+Plex+Sans?preview.text...
When I had to make a decision about should the Google results pages be serif or sans-serif, I didn't have enough users to do the split A/B testing and mathematically figure that out, so I ended up reading a lot of research and ultimately finding out that serif fonts are more readable, and sans-serif fonts are more legible.
The serifs create a horizontal rule that guides the eye, so serif fonts are much better when you’re reading long pieces of text. Sans-serif fonts are more legible which means that... when the serifs are removed your eye can spot read a character much better and much more quickly, and as a result it is much better for spot reading. In an activity like search it turns out you want to facilitate spot reading to a much greater degree than reading long prose.
Here's the 2006 talk: https://stvp.stanford.edu/podcasts/nine-lessons-learned-abou...
https://fonts.google.com/specimen/Atkinson+Hyperlegible+Next
https://fonts.google.com/specimen/Inter?preview.text=lllll%2...
I never understood why a font designer would ever choose to do that. There should be an ironclad rule that different letters must look different.
It's not used because it's the default font in Figma.
It's the fact that it's the best modern alternative to Helvetica, making it universally useful and therefore the default in Figma.
Incidentally, I'll forever mourn that the designers didn't choose to go with a glyph for "1" that is closer to the one in Helvetica.
I guess I can try to argue that it if it weren't as generally useful as Helvetica it wouldn't have been made the default in Figma and it wouldn't be, well, so generally used.
And somehow they did seem to capture a distinctive IBM vibe when designing it, whilst still making it general enough to be used by everyone else
I have Iosevka for everything I can set a custom font to.
- O / 0 - I / l / 1 / 7 - 5 / S - 2 / Z - 8 / B - 6 / G - 9 / q / g
$ cat passgen.sh
#!/bin/sh
export LC_ALL=C
printf "%.16s\n" "$(/usr/bin/openssl rand -base64 32 | /usr/bin/tr -d 'lIOSBGZ')"
https://www.theguardian.com/us-news/2025/dec/10/trump-times-...
The quote is milder and the "woke" bit was added by others, but the context is essentially correct.
In an interview, the font's creator took it as a compliment and was a good sport about it.
Psychoanalysing politicians aside, serif fonts used to be considered more legible, but that doesn't hold any more that much (e.g. much of research shows that people tend to underestimate familiarity when assessing legibility).
Public Sans – A strong, neutral typeface for text or display - https://news.ycombinator.com/item?id=19607371 - April 2019 (237 comments)
Anyway, the "c" and "e" are closing in too much.
A more vague answer I can think of is that it’s preferential and doesn’t matter to most — with designers just being highly particular about preferences, in a way that isn’t really open to objective choice. One font may display slightly better but the other font pairs better with the title font. Or we’ll look for specific issues that I don’t really see in either fonts.
related: USWDS React Component Library https://github.com/trussworks/react-uswds
For some reason I always thought that Plus Jakarta Sans was forked from on Public Sans.
<https://tokotype.github.io/plusjakarta-sans/>
Which for some other reason always makes me think of the book The Jakarta Method:
<https://www.librarything.com/work/24301785/t/The-Jakarta-Met...>
Color me... unperplexed
We can, at least, thank our stars that Rubio doesn't presume to lord over the entire government as his master presumes to lord over everything else.
No Arabic, Cyrillic, Hebrew, not even Greek letters (poor frats and physicists). I understand it's a product of the US government, but don't they have international relations requiring using characters other than Latin? It's not even a recent font, so you'd think inclusivity was important. So much for the cultural pluralism.
And a site without a character table, which means I had to download the font to check if it's of any use.
Not a great job.
I've tended towards fonts that I just find readable at the relatively small sizes most sites tend to use. I like Roboto a lot, I like this slightly more... I'm not as big on the Libre Franklin it's also being compared to. It's really personal and some people care more or less than others depending on their needs, and even visibility concerns.