POS first because everyone has to record money. The value proposition is theft prevention, bookkeeping & taxes, etc. Inventory next because supply chains are too complex for most generic systems. Then some kind of customer retention/acquisition thing so they don't feel like it's a cost center.
The market is too red ocean for VCs to enter. Sales doesn't scale exponentially. That's your moat. I would say just tackle one American sized state, not even the big ones.
Users won't come to you. They'd go to whatever well known system is in your area. You have to go to them. Skip the online ads, TikTok, etc.
I saw the POS systems often have developer/partner programs but at this late stage are they granting those partnerships or is this a gatekeeping system?
Do you have to sell the customer on migrating away from their existing system? How do you convince a massage parlor to migrate from Square? A sushi restaurant away from Toast?
Price?
Thanks.
"Would you integrate with existing POS systems or is this a new one?"
3 years ago, integrating with existing systems might be the smart move, but now with AI, you can build and maintain a POS from scratch faster than an integration.
"If a new one do you integrate with some existing hardware for card scans?"
Again, depends on the norm. I find in developing countries, it's typical to have the whole thing as one Android app on a card accepting device. There's cool stuff you can do with the receipt printers. If someone orders a latte with an extra shot and a croissant, you can print out a receipt and little paper things to give to the barista and the croissant guy.
"Do you have to sell the customer on migrating away from their existing system?"
You customize your product to their workflow. Like some people operate with wet hands. Salons like to track how much shampoo is used to flag theft. Education systems may track credit and attach videos of classes.
"Price?"
Be helpful. Share an easy and free way to do it without using your tool/service. Then introduce your tool/service. Share its advantages and some proof that it works. Be genuine and honest, don't oversell it. Acknowledge alternative tools/solutions. Distribute it on reddit, twitter, etc.
If your blog is extremely good, Google Search will pick it up in a couple of weeks.
I think you should avoid casting a wide net, i.e untargeted ads. Post or contribute to niche communities, reach out 1:1, ask friends for leads. If none of this works, you could try highly targeted ads.
I don't understand the value prop, at least not to make me pay $49. I'm not the target audience clearly, but this seems like a mechanical, low sophistication task, why don't I just use gemini or whatever to do this for free? If I already pay $20/month for any LLM that's multi modal I can do this now already.
The asset (animated doodles) doesn't really connect me to how I'm going to get a better click through rate.
I think for this to work you need a specific niche that resonates with people more, like you have a "proven way to get a better CTR for $niche topic with this asset pack which bundles the animated doodles plus a playbook for how to use them" or something like that.
Thanks for the feedback KingKongjaffa. I'll work on hero section.
I’m not sure it’d work for your price point, but I’m running Meta ads, and then having leads schedule a call with me (no public pricing). I close them on the call (they give me their CC to start a trial). That’s worked well, though I do want to move towards a self-serve model over time.
I'm always surprised by things like the fact there are several software solutions for managing gyms, but there are also specific solutions for rock climbing gyms, yoga studios, etc. I know a guy who builds rock climbing gym software and he's got a team of 20+ employees.
Instead of 200, focus on 5 potential customers only.